Individual choices will not solve the climate crisis but ministers should not be encouraging flying
It started in Sweden, where the term flygskam (flight shame) was coined in 2018 to describe the unease about flying experienced by environmentally conscious travellers. The hashtag #jagstannarpåmarken (which translates as #stayontheground) came into use around the same time, as groups sprang up to share tips.
Other wealthy countries are not immune from such trends: a recent survey of 6,000 people in Germany, France, the UK and the US found 21% had cut back. Such a shift in attitudes makes it all the more disturbing that members of the current government, including the health secretary, Matt Hancock, have yet to catch up. Asked twice on the radio this week whether people should reduce the number of flights they take, the minister said they should not.