NOTHING NEW SNEAKERS
IMAGE COURTESY OF: NOTHING NEW
Nothing New is making a positive impact on the environment by creating shoes from sustainable materials: their sneakers feature a 100% post-consumer recycled plastic upper, and its other components are created from recycled cotton, fishing nets, rubber, and cork.
The company is all about sustainability. Roughly 5.6 plastic bottles go into each pair of shoes, saving 160 gallons of water in comparison to regular cotton canvas sneakers. And their shoe box is made from 100% recycled paper.
According to Business Insider, “Shoes, most specifically sneakers, are by far some of the most wasteful products to make. Massive amounts of virgin plastic, rubber, petroleum, and cardboard go into producing, packaging, and shipping them to consumers. And once they’ve been beaten to the point of being unwearable, they’re thrown in the garbage to live in a landfill forever more.”
Continuing in their commitment to sustainability, the company has created a Virtuous Circle Program. When your Nothing New sneakers are worn out you can ship them back to the company and they will give you a $20 credit towards a new pair. The old sneakers will be either donated to charity or disassembled to put as much of the materials as possible back into the supply chain.