MISFITS MARKET

From the Misfit Market website: “In America, many of us still don’t have access to high-quality fresh fruits and vegetables. We waste as much food as we eat. Almost half of what our nation’s farms grow is never eaten. Much of this is due to modern-day beauty standards for food. Misfit fruits, misshapen vegetables, and delicious but odd-sized produce are squandered at every level.

It’s not healthy, it’s expensive, it’s a problem at a huge scale, and it doesn’t fit with our view of the world. It’s why we started a company to do something about it.

OUR MISSION

Bring delicious, fresh, and affordable misfit produce to people everywhere and reduce food waste at a scale that creates positive and lasting impact.

Unlike other brands, we aren’t focused just on dense urban areas. We are made to go to every zip code in the states we serve, and be within reach of every household.

We are putting fresh produce that might not check all the boxes for perfection into boxes, and sending it straight to you. Sooner than you’d be able to buy it at a store. For half the price. And most importantly, our location is your location. Whether you’re next door to a fancy grocery store, in the middle of a food desert, or somewhere in between.

Every box of Misfits produce you order benefits farmers, helps prevent food waste, and ultimately helps save our environment. Our rapidly expanding Philadelphia- and New Jersey-based operation rescues produce from regional farms and distributes it throughout the Northeast, South, and Midwest in three business days or less.”

IMAGE COURTESY OF: MISFITS MARKET

DID YOU KNOW
All-natural produce is apt to look funkier than the picture-perfect kind that is engineered in a lab. Unfortunately, misfit fruits and vegetables are often rejected by grocery stores and supermarkets due to natural imperfections or variations in size. A watermelon that has its weight distributed oddly may develop harmless scarring. Carrots grow into each other and look twisted. Peppers get blemishes from the ground. Apples fall and get bruised. All are perfectly normal, nutritious and tasty, and they shouldn’t be discarded.

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