Beyond Meat: What If We All Go Beyond?

When Ethan Brown was a young boy, he loved hamburgers. Especially the Roy Rogers’ Double R Bar Burger, a quarter pound beef patty, with a seared slice of ham and American cheese.

But one day, it began to seem less appealing to him. His love of animals started to make him uncomfortable as he made the connection between his hamburger and the cows he loved on the local dairy farm. This led him to veganism and a deep respect for all creatures, and ultimately led him to create his visionary company, Beyond Meat.

Brown knew that for people who love burgers, the typical veggie burger isn’t going to make them happy. They don’t look like a burger or taste like a burger.

So, he turned to a group of scientists who could work magic by transforming beans and peas into something that was pretty close to a Double R Bar burger. Their process involves breaking down plant proteins on a molecular level, realigning them and shifting them around, going through a process of heating, cooling, and pressure, and finally reconstructing a product with the texture and feel of meat.

Then there is the flavor. The taste of a hamburger is made up of some 1,000 molecules.  The company isolated these molecules and then searched for them in plants. Their formula is top secret, but the result is rather amazing.

For the color, they’ve opted for beet juice and pomegranate extract. And the caramelized browning appearance when cooked in a pan comes from apples. Apples turn brown when exposed to air, so they added apple extract to make their burgers brown as they are cooked.

Eating meat is not good for our planet and is a big contributor to greenhouse gases and climate change. Studies have shown that red meat production is responsible for up to 40 times more GHG than most vegetable and grain production. According to Beyond Burger, making their product creates 90 percent less GHG, uses 46 percent less energy, uses 99 percent less water and 93 percent less land than creating a beef hamburger.

From the Beyond Meat web site:

“We believe there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.”

They leave us with the question… What If We All Go Beyond?

IMAGE COURTESY OF: Beyond Meat

DID YOU KNOW
According to Animal Clock, 35 million head of cattle, 123 million pigs, and nearly 8 billion chickens are slaughtered each year in the U.S. for food.

YOU MAY ALSO LIKE...

FAVES Fruit Snacks by Climate Candy

Unharvested produce wastes vital energy and contributes to climate change. Climate Candy rescues unharvested fruits & veggies from farms and gives them new life as FAVES.

NEW Regeneratively-Grown Climate Blend Flour

A regeneratively-grown climate blend that can help restore soil health. King Arthur's Regeneratively-Grown Climate Blend is an innovative whole wheat blend of unique wheat varieties made in partnership with the Breadlab. The grains in the…

Eat for the Planet Cookbook

From Nil Zacharias, the cofounder of multiple online platforms focused on the plant-based food space, and Forks Over Knives author Gene Stone, Eat for the Planet Cookbook is a delicious, informative guide to eating vegan—featuring 75 recipes from some…

Going Zero Waste

We all know how important it is to reduce our environmental footprint, but it can be daunting to know where to begin. Enter Kathryn Kellogg, who can fit all her trash from the past two…

FARMERS MARKETS

If you are fortunate enough to live near a farm, or have a farmers’ market in your town, you will enjoy the benefits to buying food from local providers. Food that is locally grown or…

MISFITS MARKET

From the Misfit Market website: “In America, many of us still don’t have access to high-quality fresh fruits and vegetables. We waste as much food as we eat. Almost half of what our nation’s farms…

ECOFFEE CUPS

Each year over 300 billion single-use cups are manufactured. The average lifespan of a single-use cup is less than 10 minutes , and due to their plastic content, 99% will never be recycled. Ecoffee Cup…