Ensure your company isn't damaging customers' trust by greenwashing – making false claims that your company or products are environmentally friendly.

•  Greenwashing is when a company purports to be environmentally conscious for marketing purposes but actually isn't making any notable sustainability efforts. •  Companies can greenwash even when they have good intentions. •  As a result of greenwashing, most American consumers do not believe company claims about their sustainability practices.

You've probably heard of whitewashing at least once in the corporate world. Whitewashing is when an organization covers up or glosses over scandalous information by presenting a biased representation of the facts. But greenwashing isn't nearly as well known. Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact. It's a deceitful marketing gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.



A Checklist to Tell If Your Portfolio Is Guilty of Greenwashing

By Jacqueline Poh   11/10/22  
The boom in so-called ESG investing has been accompanied by a sharp rise in complaints about greenwashing -- exaggerations or misleading statements about environmental claims. It’s a rise driven by the so-called “greenium” -- the…

UN experts demand crackdown on greenwashing of net zero pledges

By Adam Morton   11/08/22  
A UN group set up to crack down on the greenwashing of net zero pledges by industry and government has called for “red lines” to stop support for new fossil fuel exploration and overuse of…

UN panel lays out red lines against greenwashing

By Andrew Freedman   11/08/22  
A UN panel rolled out a host of guidelines that would define credible net zero emissions targets and set out checklists for companies and cities to meet. The big picture: The report, which was delivered…

Fueling Obstruction

By Rob Galbraith and Others   11/02/22  
Clarification: The original map of New Yorkers for Affordable Energy in this report listed Consolidated Edison as a member of New Yorkers for Affordable Energy. We’ve changed the map to clarify that while Consolidated Edison…

Corporate pushback against climate action is getting desperate

By Thomas Hale   09/28/22  
As net zero commitments reshape the world economy, and as the impacts of climate change accelerate, climate politics is getting existential. Vulnerable communities are fighting to survive. This month, one-third of Pakistan, a country of…

Three Congressional Hearings on Climate Disinfo Bring New Industry Documents to Light

PR firms are paid to engage in unethical tactics that intimidate and silence Americans who are exercising their rights to support actions that combat climate change wealthy and powerful corporate entities are dragging citizens and…

Internal documents cast doubt on Big Oil climate promises

By Rachel Frazin   09/15/22  
Internal documents from major oil companies released by Democrats on the House Oversight Committee appear to cast doubt on their supposed climate and green energy commitments

Yvon Chouinard Just Gave Patagonia Away to Help the Environment

By Katherene Martinko   09/15/22  
Yvon Chouinard no longer owns Patagonia. Nearly 50 years after founding the enormously successful apparel company, now worth around $3 billion, the 83-year-old came up with an unusual solution to ensure that it continues in…

Oil Executives Privately Contradicted Public Statements on Climate, Files Show

By Hiroko Tabuchi   09/14/22  
The documents, subpoenaed in a House investigation of climate disinformation, show company leaders contravening industry commitments....

Exxon The Road Not Taken

This nine-part history of Exxon’s engagement with the emerging science of climate change is the result of an eight months-long investigation conducted in 2015. The stories span four decades, and are based on primary sources,…

If there’s one problem with ‘ExxonKnew’, it’s that it was too effective. Utilities knew, too!

Ever since the award-winning 2015 series from Inside Climate News, the "ExxonKnew" campaign(s) to hold fossil fuel companies accountable for the disinformation and propaganda they spread as part of the industrial playbook to prevent regulation…

Oil companies say they’re going green, but their investments tell another story

By Kate Yoder   09/09/22  
Well over half of Big Oil’s advertisements promote the message that they have embraced clean energy and emissions reductions, and other such “green claims,” according to a new report from InfluenceMap, a think tank based…

Big oil companies are spending millions to appear ‘green.’ Their investments tell a different story, report shows

By Lauren Kent   09/08/22  
Big oil companies are spending millions to portray themselves as taking action on climate change, but their investments and lobbying activities don’t live up to their planet-friendly claims, according to a new report.

Oil Companies Want You to Buy Their New ‘Green’ Image

By Lauren Leffer   09/08/22  
Five of the world’s biggest fossil fuel giants aren’t putting their money where their mouths are. Shell, BP, Chevron, ExxonMobil, and TotalEnergies are all spending hundreds of millions of dollars each year to look better…

It Wasn’t Just Oil Companies Spreading Climate Denial

By Robinson Meyer   09/07/22  
The electricity industry knew about the dangers of climate change 40 years ago. It denied them anyway. “If we had to stop producing CO₂, no coal, oil, or gas could be burned,” Carroll Wilson declared.…

The American electric utility industry’s role in promoting climate denial, doubt, and delay

By Emily L Williams, Sydney A Bartone and Others   09/01/22  
For decades, oil and gas companies have misled the public on climate science. Despite conducting their own research that showed climate change was real, these companies publicly sowed doubt about its existence and human cause…

Eric Worrall at WUWT asks the Dumbest Question Ever About WSJ’s Climate (Opinion) Coverage

By Climate Denier Round up   08/24/22  
It's never fun to have to issue a correction, but a few weeks ago we said that the only non-disinfo outlet to take notice of Anthony Watts' Heartland-funded attempt to cast doubt on thermometer readings…

Subverting climate science in the classroom

By Katie Worth   06/28/22  
Oil and gas representatives influence the standards for courses and textbooks, from kindergarten to 12th grade.

Is a Michigan energy firm using dark money to influence California’s climate plans?

By Sammy Roth   06/23/22  
For all of California’s groundbreaking climate policies — the 100% clean energy mandate, the goal of ending gasoline-vehicle sales by 2035 — there’s still a lot of uncertainty over how the Golden State will zero…

Gensler sees limit to SEC rule on carbon emissions disclosure

By Jim Tyson   06/15/22  
The Securities and Exchange Commission will not require all publicly traded companies to disclose the carbon emissions from their vendors, suppliers and other third parties across their supply chains, but will limit the mandate to…

Why an energy crisis and $5 gas aren’t spurring a green revolution

By Evan Halper   06/14/22  
As high prices move consumers to rethink their attachment to oil and gas, America is struggling to meet the moment.

House Democrats probe PR industry’s role in advertising for Big Oil

By Maxine Joselow and Others   06/13/22  
Good morning and welcome to The Climate 202! Today we're worried about a shortage of Sriracha because of extreme droughts in Mexico, where the hot-sauce company sources its chile peppers. One could say it's a…

Forbes Global 2000 Firms Judged ‘Alarmingly Weak’ On Climate Plans

By David Vetter   06/13/22  
Just a third of firms on the Forbes Global 2000 list of publicly traded companies have net zero emissions targets, and almost two thirds of those pledges fall far short on necessary detail, leaving major…

How Fashion Giants Recast Plastic as Good for the Planet

By Hiroko Tabuchi   06/12/22  
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials like plastic leather (once less flatteringly referred to as “pleather”) into hip alternatives…

Top Biden aide prods big tech to crack down on climate misinformation

By Ben Geman   06/09/22  
Gina McCarthy, President Biden's top domestic climate adviser, said tech companies should do more to prevent the spread of inaccurate information about climate change and clean energy.

‘Deny, Deceive, Delay’: How ‘Evolving’ Disinformation Tactics Stymie Climate Action

By Jessica Corbett   06/09/22  
Pushing for policies requiring Big Tech "to be transparent and accountable about the harms their products create," one campaigner said that "we should not continue this endless game of climate denial whack-a-mole."

New research points to bad math behind corporate renewable energy claims

By Justine Calma   06/09/22  
The problem stems from companies’ reliance on Renewable Energy Certificates (RECs) to back up their green claims. A company receives a REC by paying to support renewable energy projects around the world. When brands say…

Oil and gas companies underreported methane leaks, new study shows

By Steven Mufson   06/08/22  
Big oil and gas companies have internal data showing that their methane emissions in the vast Permian Basin “are likely significantly higher than official data” reported to the Environmental Protection Agency, says a new report…

How a Republican effort punishes companies for climate action

By David Gelles and Hiroko Tabuchi   05/27/22  
Legislators and their allies are running an aggressive campaign that uses public money and the law to pressure businesses they say are pushing “woke” causes.

U.S. SEC unveils rules to ensure ESG funds follow through on investments

By Katanga Johnson & Ross Kerber   05/26/22  
The U.S. Securities and Exchange Commission (SEC) on Wednesday proposed a pair of rule changes aimed at stamping out unfounded claims by funds on their environmental, social and corporate governance (ESG) credentials, and enforcing more…

Big Oil, flush with cash, is failing on climate pledges

By Allison Morrow   05/25/22  
In the peak of 2020 lockdowns, giant oil companies had a wake-up call. Demand had cratered, sapping profits, and it wasn't clear when it would end. That gave environmentally minded investors an in. The pitch:…

Big Fossil’s disaster capitalist response to Russia-Ukraine

By Amy Westervelt   05/25/22  
The industry moved quickly to capture the narrative, going from disinformation blitz to policy wins within a matter of weeks.

A feud over fossil fuel money

By Manuela Andreoni   05/24/22  
At Stanford University, the question is ringing loud. This month, hundreds of students, faculty members and alumni, in an open letter, called on the university’s new climate school to decline funding from fossil fuel companies.

Headline pledges are often ambiguous and emission reduction commitments are limited

Thomas Day & Others   05/23/22  
Companies around the world are increasing alert to the climate emergency. They face calls from a growing range of stakeholders

HSBC suspends head of responsible investing who called climate warnings ‘shrill’

By Kalyeena Makortoff   05/22/22  
HSBC has suspended a senior banker after he referred to climate crisis warnings as “unsubstantiated” and “shrill” during a conference speech that has since been denounced by the lender’s chief executive. Stuart Kirk, who has…

Climate Forward

By Manuela Andreoni   05/20/22  
First, let’s talk about greenwashing — a blanket term to describe false or unproven claims in a company’s environmental records. It’s a big problem. The New Climate Institute, a research organization based in Germany, recently…

Why do we swallow what big oil and the green movement tell us?

By Thomas L. Friedman   05/17/22  
It has long been said that the definition of insanity is doing the same thing over and over again and expecting a different result. By that definition, we’re the ones detached from reality if we…

Oil Giants Sell Dirty Wells to Buyers With Looser Climate Goals, Study Finds

By Hiroku Tabuchi   05/10/22  
When Royal Dutch Shell sold off its stake in the Umuechem oil field in Nigeria last year, it was, on paper, a step forward for the company’s climate ambitions: Shell could clean up its holdings,…

Brazil is gaslighting its way to a climate misinformation catastrophe

By Robert Muggah and Mac Margolis   05/09/22  
Brazilians know all about fake news. Digital hucksters have attacked the integrity of Brazil’s electronic voting system, baselessly accused adversaries of “teaching” homosexuality in the classroom and promoted faith-based covid-19 treatments, all with a nod…

Climate sceptic thinktank received funding from fossil fuel interests

By Helena Horton and Adam Bychawski   05/04/22  
An influential thinktank that has led the backlash against the government’s net zero policy has received funding from groups with oil and gas interests, according to tax documents seen by the Guardian and OpenDemocracy.

‘Existential Threat’: Indigenous Leaders Urge Citigroup to Stop Backing Amazon Oil

By Rachel Sherrington   04/28/22  
Indigenous leaders have called on Citigroup to stop financing oil and gas projects in the Amazon, saying the bank’s activities contradict its climate pledges by putting the threatened ecosystem at greater risk.

In the dark: how social media companies’ climate disinformation problem is hidden from the public

For decades, the fossil fuel industry has poured millions of dollars into spreading climate disinformation 1 online and offline to drive public polarization and stall action on the climate crisis. That’s why the latest UN…

TikTok, Twitter, and Facebook Are Letting Climate Denial Run Rampant: Report

By Lauren Leffer   04/22/22  
Fossil fuel companies have known about climate change since 1966, and for almost as long, they’ve been buying TV, radio and newspaper ads trying to make sure you don’t. Decades later, lies about climate change…

Greenwashing 101: How to decipher corporate claims about climate

By Douglas MacMillan   04/21/22  
Companies are eager to tout their environmental progress on Earth Day. Here are five tips for investigating whether their claims tell the full story.

Brazilian Meat Giant JBS a Bigger Emitter Than Italy, Study Estimates

By Michaela Herrmann   04/21/22  
Greenhouse gas emissions produced by JBS, the world’s largest meat processor, have surged more than 50 percent in the past five years as the company has acquired new poultry and livestock units – meaning it…

Press release: edgi releases report on carbon emissions by us corporations

By EDGI Comms   04/20/22  
Today, the Environmental Data & Governance Initiative (EDGI) releases its report, Owning Up: A Tool to Measure US Carbon Emissions by Corporations. The report analyzes greenhouse gas (GHG) emissions tracked by the U.S. Environmental Protection…

Breaking down climate misinformation with amy westervelt and john cook

Fossil fuel companies have spent decades casting doubt in public about climate facts that their own scientists validated in internal company research. These tactics have included a concerted effort to recast political speech, banned and…

They derailed climate action for a decade. And bragged about it.

By Kate Yoder   04/15/22  
In 1989, just as leaders around the world were starting to think seriously about tackling global warming, the National Association of Manufacturers assembled a group of corporations — utilities, oil companies, automakers, and more —…

Will Technology Solve The Sustainability Challenge?

By Felicia Jackson   04/13/22  
There is no question that sustainability is a core issue for business today, driven by concern about the growing impact of climate-induced extreme weather, as well as an increase in regulatory disclosure demands. I

Documents show polluting industries mobilized to block climate action

By Amy Westervelt   04/12/22  
Of the primary reports that the Intergovernmental Panel on Climate Change publishes every four to six years, the mitigation report, focused on what can be done and what’s holding climate action back, only gets more…