Ensure your company isn't damaging customers' trust by greenwashing – making false claims that your company or products are environmentally friendly.

•  Greenwashing is when a company purports to be environmentally conscious for marketing purposes but actually isn't making any notable sustainability efforts. •  Companies can greenwash even when they have good intentions. •  As a result of greenwashing, most American consumers do not believe company claims about their sustainability practices.

You've probably heard of whitewashing at least once in the corporate world. Whitewashing is when an organization covers up or glosses over scandalous information by presenting a biased representation of the facts. But greenwashing isn't nearly as well known. Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact. It's a deceitful marketing gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.

What is greenwashing?



World’s biggest money manager BlackRock does u-turn on climate commitments?

By Shoma Bhattacharjee   03/09/22  
BlackRock had recently become one of the latest financial institutions to call for sustainable investment. The company, the world’s biggest multinational investment management company with over $10 trillion in assets that it manages, had published…

What’s Driving Insurers to Prioritize ESG Investments?

By Jonathan McGoran   02/23/22  
A recent survey of 280 decision makers at U.S.-based life/annuity and P&C insurers shows increased attention and commitment to aligning investments with Environmental, Social and Governance (ESG) goals.

Major oil companies aren’t following through on climate change promises

By Mary Louise Kelly   02/18/22  
NPR's Mary Louise Kelly talks with Gregory Trencher, a co-author of a report that shows, despite pledges, BP, Chevron, Exxon Mobil and Shell aren't making changes needed to transition to clean energy.

Green washing: World’s biggest companies overstating climate change action, says study

By   02/07/22  
Some of the world’s biggest companies that have made commitments to reduce their carbon emissions are vastly overstating their progress and failing to meet their own goals, a new study has stated. Companies like Google,…

What do the Tobacco-Loving Heartland Institute, Bill Cosby, Petrostates, and Racists Have in Common?

By Daily Kos Staff   01/25/22  
Because last week, a “P.S.” note at the bottom of a Heartland Institute email to subscribers explained they sent “two policy experts to New Hampshire this week to testify in favor of a proposed bill…

Dirty greenwashing: watchdog targets fashion brands over misleading claims

By Sarah Butler   01/14/22  
Fashion brands that make misleading claims about their environmental credentials face a crackdown by the competition watchdog as it targets greenwashing.

One in 5 ads on Google from fossil fuel companies, finds study

By   01/08/22  
Fossil fuel companies are among the biggest spenders on Google ads that look like search results, revealed a joint study by The Guardian and InfluenceMap, a think-tank that tracks the lobbying efforts of polluting industries.

The firms that help keep oil flowing

By Hiroko Tabuchi  Photo: Jim Wilson/The New York Times   10/13/21  
Secretive investment funds are putting billions into fossil fuel projects, buying up offshore platforms and building new pipelines.

The January 6 corporate accountability index

By Judd Legum, Rebecca Crosby and Others  Photo: Samuel Corum , Getty Images   08/17/21  
After a violent mob stormed the Capitol building in January, hundreds of corporations pledged to make changes to their political giving. Some corporations pledged to withhold PAC funding to the 147 Republicans who voted to…

Scientists hired by oil giants predicted climate crisis 60 years ago: Report

Edited by: Aditi Gautam   07/05/21  
More than 26 lawsuits have been filed in the US against oil companies for their role in climate change. The internal documents of these companies contain research data collected by their teams regarding the effect…

Inside Exxon’s playbook: How America’s biggest oil company continues to oppose action on climate change

By Lawrence Carter  Photo: Emily Buchanan   06/30/21  
ExxonMobil continues to fight efforts to tackle climate change in the United States, despite publicly claiming to support the Paris climate agreement, an undercover investigation by Unearthed has found.

D&O Price Increases Sting in a Hardening Market. Adopting ESG Best Practices Can Reduce the Pain

By Courtney DuChene   01/28/21  
Alphabet, Google’s parent company, made headlines last fall when it committed to spending $310 million over the next decade on corporate diversity programs as part of a settlement for a series of shareholder lawsuits over…

How Big Oil Misled The Public Into Believing Plastic Would Be Recycled

By Laura Sullivan  Photo: Laura Sullivan , npr   09/11/20  
Laura Leebrick, a manager at Rogue Disposal & Recycling in southern Oregon, is standing on the end of its landfill watching an avalanche of plastic trash pour out of a semitrailer: containers, bags, packaging, strawberry…

Exxon Confirmed Global Warming Consensus in 1982 with In-House Climate Models

By Lisa Song and Others   09/22/15  
Steve Knisely was an intern at Exxon Research and Engineering in the summer of 1979 when a vice president asked him to analyze how global warming might affect fuel use. “I think this guy was…