Richard Smith: Communicating about climate change – think audience and messenger
Climate Outreach, leaders in communicating about climate change, do not aim to proselytise, sell, or persuade, but rather fulfil people’s “right to know.” Just as people...
Climate policy is important, but the bigger challenge is cultural change
The Biden administration’s bold new moves on climate change are setting the U.S. on a new path toward reducing its effects in the coming years. Changing the...
Global Warming Attitudes Frozen Since 2016
About six in 10 U.S. adults (59%) continue to say the effects of global warming have already begun to happen, and a similar proportion believe...
Why Weather Data Should Drive Global Climate Change Solutions
With the Biden administration taking office, climate change and man-made environmental impacts are once again at the forefront of American policy. President Biden is reestablishing...
How to talk to people about climate change
As our planet warms, seas rise and catastrophic weather events become more frequent, action on climate change has never been more important. But how do...
Georgia science teacher helps students recognize misinformation about the climate
Teachers have a lot to cover in their classrooms, so many skim over climate change. But Sarah Ott, a middle-school science teacher in Dalton, Georgia,...
Understanding the health harms of climate change: A Six Americas analysis
Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who...
Ad Agencies Step Away From Oil and Gas in Echo of Cigarette Exodus
It’s night. A little boy opens the door to his father’s room. “Dad, I’m scared,” he says. The father carries the boy back to his...